There Are Too Many Wanna Be Social Media Marketing Strategies...

The Consultingguy & Social Media Marketing
By: The Consultingguy

Social media and web community based marketers often present ill advised and time consuming methods of action to newcomers of focused driven marketing. Marketing strategists often like to get newcomers thinking that bigger is better, or the more members belonging to your particular social niche the better. This would be true if there is a method behind the madness. In most cases the method of acquiring "friends" within a social network does not have a specific designed focus to target prospects not "friends". The end result is a design that is flawed and collapses right in front of the marketer trying to create a buzz with ten, twenty, or thirty thousand friends within his / her social network. This concept is the definition of putting all of your eggs in one basket.

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Building a solid social media network designed to produce the outcome a marketer is looking for requires cross collaborations between interactive communities only to serve as key doorways to a greater and more significant online presence. The doorway ultimately lands prospective members, associates, and online traffic to the marketers online branded entity or website. Sure bigger is better if the marketer has a focused direction using a wide selection of web community site pages to trigger search engine optimization.

Key word algorithm manipulation isn't going to be the only strategy a marketer needs to drive results to the end goal which the marketer is seeking. Using key words embedded within individual profiles that relate to the target marketing focus will consistently increase chances for effectively connecting with the audience. The followers and trusted audience of a marketer’s efforts fall into the category of being a brands constituency. It is only right that the constituency is rewarded with incentives, insight on the latest online widgets, events, or given special opportunities related to the particular marketing focus. Targeting a constituency directly for out right assimilation to generate revenue will never work and has never worked on a mass scale. Sure individuals will join in and become your "friend" within the social media community, but that is about all they will do. If a marketer starts pushing the idea that they are marketing services, solutions, or products for sale this generally will be ignored by the so called "friends" within a particular online social community circle.

There are more strategic and alliance building factors that also come into play. The internet is not a walk in the park nor was it intended to be, mastery of concepts and quality talent reap the true rewards of success online.

Scott Monty head of social media for Ford Motor Company said it best on his blog, “not interested in advertising on social networks. We're interested in getting in there and interacting with people.” Advertising is not a factor on website communities, producing context and substance has always been the key to driving interaction and results from real individuals online. The misconception about individuals online is that they don’t want to really do their homework. This could not be more far from the truth, the truth lies within the substance a marketer brings to light about a particular solution. Flashy commercialized advertisements only captivate brief spurts of focused attention from individuals.

Mojisola Edu (Lushy Lush) CEO of Diverse Media, LLC. has harnessed the power of personalized branding to develop a strategy that works to her advantage within the online media broadcasting arena. It is very easy to loose the attention of online viewers if a meticulous strategy is not followed to gather info, generate interest, and form strategic partnerships. An alternative and creative strategy must be implemented on both sides of the equation (the consumer side and strategic partnership side) to produce a satisfactory amount of revenue. Design, niche focus, and concept delivery is everything that is important with development and execution of an effective personal branding strategy. With all of these combinations running on all cylinders 99% of the time you might have a shot at reaching your goal for producing and distributing positive online content that extends to reach the masses.

Diverse Media, LLC. 2009